Daniel Skahill
3147 Samoa Place
Costa Mesa, California 92626 USA
(714) 745-0157 business cell
djskahill@sbcglobal.net

Summary

“…Strategic Complexity made Tactically Simple, That’s What I do Best..”

Detailed ability to develop innovate marketing, advertising, promotional, special events strategies into unique campaigns and sales promotional programs resulting with measurable R.O.I. Proven success in advertising, sales promotions, B2B & B2C marketing, broadcast & print scheduling and all aspects of marketing campaign design, launch and management. CharismaticLeader and Manager that leads and motivates team members to peak performance. Experience includes International, National and Regional Branded Consumer Goods, In-House Ad Agency Mgmnt, Judicial B2G, Automotive & OEM, Motor Sports, Disney Theme Parks / Family Entertainment, Fast Food & Beer Beverage and Boomer Consumer Products & Services Marketing & Branding Skills.

Professional Experience

Sentinel Offender Services LLC: Irvine, California…. Director Marketing & Sale

Secured specific branded marketing and new business solutions for nations leading judicial electronic monitoring service provider and manufacture of next generation GPS monitoring services for law enforcement and judicial courts. Created the in-house adv. agency w/ measurable techniques to lead operations & sales team to newly defined corporate goals & objectives of increased sales calls and business closurevia 157 state / local courts and national law enforcement, by means of improved headquarters-to-field information flow, created cross-functional teams and lead headquarters on important “massive” strategic marketing and brand awareness success efforts in 18 states. (2007 to 2008)

Visions Completed: Costa Mesa, California… Sr. Consultant / Project Specialist

Successful Marketing Consultant : established consulting business providing business development, account management, advertising and effective marketing services to major clients and advertising firms across America. Extensive B2B and B2C Success, Recruited by marketing / consumer goods clients to research, evaluate, initiate, present and create/ manage impactful consumer marketing campaigns within automotive, food & beverage, consumer goods, entertainment and travel sectors. (2006 to 2007 and returned 2009 to Present)

Line-X Franchise Development Corporation: Santa Ana, California…VP / Mktg & Adv Dir

Developed regional, national and international marketing plans and extensive advertising campaigns of tv, radio, print, internet and direct response for 505 Line-X Franchisee Dealers throughout North America. Implemented the monthly e-mail ‘newsburst’ marketing program and “winning” NASCAR Motorsports Sponsorship. Created all sales collateral and online branded advertising and streaming videos, saving dept. $ 3.6 million (2003 to 2005)

• Increased 505 store sales by 18.3% in 11 months, by fully leveraging national and co-op paid advertising efforts
  
• Established Vehicle OEM branded imagery & product sales marketing campaign within 3 months of hiring

Visions Completed: Huntington Beach, California…Consultant / Mentor

advertising and motorsports management. Developed & managed the on-line sales promo marketing program for Nissan Altima Launch that delivered online international sales promotional services for Nissan North America and National Dealerships, delivering 28 millionon-line site visitations w/ specific vehicle sales captured @ 9.3% ( 2001 to 2003 )

• National Cable Network / Auto TV Show “Rolling Art” Series, On-Camera Host and Promo Consultant
  
• Tribune TV Network: Fall Series Promo Partners: developed & presented 36 network promo tie-in offerings

Disneyland: Anaheim, California … Sr. Manager: Partnership / Alliance Marketing

Identified and revitalized the Disneyland Marketing Organizations key external marketing partners’ advertising and promotional campaigns & relationships. Lead the various TDA teams in the structuring of local, regional andnational sales promotional campaigns with Coca Cola, McDonald’s, American Express, Kodak, Nestle USA, Chevron, National Car Rental and General Motors………” for the happiest place on earth”. ( 1995 to 2001 )

• Secured $83 million incremental sales promo spending from 18 DLR Alliance Marketing Partners
  
• Launched New Disney Theme Park / “ California Adventure” with 12 Award Winning Sales Promotions

Valvoline Oil Company: Santa Fe Springs, California….Western States Mktg. Mgr.

Authored and executed automotive car care products marketing plans and formulated advertising campaigns and motorsports sponsorships & events for regional and national implementation. Developed and led advertising campaigns with numerous auto part stores, mass merch and specialty retailers. Specifically moved the brand from #5 nationally to #2 in sales (1991 to 1994)

• Directed company’s first Western States Advertising Efforts, resulting with 17% share capture in 11 months.
  
• Managed New Product Launch Efforts recording 18.5% category growth inside 10 months

DM & M Advertising Agency: Los Angeles, California, Regional Account Executive

For Client Anheuser Busch: Beer Brands: Budweiser and Michelob , enhanced and managed field marketing campaigns, special events, trade promotions, regional co-op media buying, leveraged motorsports & special broadcast events for 97 AB Wholesalers located throughout the 17 western states. ( 1988 to 1991 )

• Created & Presented Regional At-Retailer POS Program, capturing 83% Marketplace participation.
  
• Transformed 91% Motorsports Sponsorship Programs into Regional Sales Promo Campaigns.

Education / Professional Development

O D U Norfolk, Virginia (N/C)
US Navy / D & S Fleet & Shipboard Communications: Norfolk, Virginia
WALT DISNEY Company / Global Alliance Business Developer & Team Marketing / Promotions Presenter
PMA / NYC: Promotional Marketing Association: Board of Directors Member for Three Years
NASCAR, INDY, MBL and NFL: Broadcast Sponsor & Sales Promotional Partnerships & Participations

References & Salary History

“Dan is a brand ‘evangelist’ who puts his heart and soul into the creation of marketing strategy and programs. He is the most innovative, energetic and action-oriented business partner I have ever encountered. He was instrumental in creating mutually beneficial marketing programs that drove positive business results for the Disneyland Resort and Coca Cola in Southern California and the Western U.S. I look forward to working with him in the future.”

Jeff Werderman: VP Media & Entertainment Alliances, the Coca-Cola Company (949)337-2291

jeff.werderman@yahoo.com

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“Dan Skahill is a very creative, energetic, strategic thinker. He immerses himself in the businessand you will never meet a more committed individual to your brand or product. He is always looking for new and better ways of delivering on a strategy. Dan is smart, fair and loyal, and a pleasure to work with.”

Ingrid Othero-Smart: President / CEO, Casanova Pendrill Advertising Agency (714) 918-8220

Ingrid.Smart@cassnova.com

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“Dan is a very experienced promotional marketing, consumer advertising, brand builder and has been a joy to work with. He has been instrumental in several projects that I have been involved with, his attention to details and timely follow-thru are world-class.

Bill Long: Executive Producer @ JNR Incorporate, Irvine CA (949) 476-2788

blong@jnrcorp.com

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“Dan is one of these rare marketing minds that’s constantly evolving. He’s always improving, learning new skills and developing new ideas. He’s good at applying tested methods in new ways as well as developing original ideas and measuring their performance.”

Phil Dunn: President, Synapse Services Company (949) 891-2569

dunn@qualitywriter.com

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Salary & Compensation History

Upon request and / or personal contact discussion